Terminus, the leading go-to-market platform, today announced its next-generation API integration with LinkedIn Marketing Solutions. The new and extended capabilities. Choosing Terminus Specialties means making the choice to work with a company that stands behind our services and the products we install. We are passionate about offering quality workmanship, timely service and providing our customers with individualized solutions for all of their specialty product installations. Terminus combines all required functionality into a single interface and provides innovative new ways to interact with data, tasks, units, and NOCs. Optimized for Bandwidth & SWaP-C Limited Environments.
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Leading companies worldwide use Terminus UTM Builder daily to manage their UTM tracking URLs
Consistently enforce your UTM (or CID) tagging rules
Make your Google Analytics, Adobe and other reports more accurate and insightful
Enforce lowercase
You can enforce UTM or custom parameter values to always be lowercase to maintain consistency.
Limit length of UTM parameters
Not all systems can handle long UTM parameters. Configure size limits to make sure they work with all your tools.
Prohibit certain characters
Some characters might break your scripts or cause some issues. Configure prohibited characters to prevent them from being used in UTM codes.
Replace spaces
Automatically replace spaces with another character, e.g. underscore _ to avoid them being used.
Validate URLs
Terminus makes sure that all created URLs are valid. No more broken URLs.
Required UTM parameters
Configure which UTM parameters are a must. Terminus will make sure that no URL is created without those being specified.
Lock down utm_medium and utm_source values
Give permission to create new utm_medium, utm_source (or any UTM code) only to specific team members.
Manage complex UTM conventions
Useconventionsfeature to enforce enterprise-grade UTM taxonomy. Pack campaign data about business units, products, goals and more in your UTM tags.
Bulk UTM builder to create URLs with multiple UTM tags
Great for social and ads campaigns
Build tons of URLs
Create all sorts of UTM combinations to build as many URLs as you need.
Customize for speed and accuracy
Configure Presets, Preset Groups, Parameter Groups to really speed up URL building without making any mistakes.
Easy and consistent UTM tracking of your email campaigns
Don't waste time trying to build one URL at a time
Works with most email providers
Use with Mailchimp, Drip, ConstantContact, Aweber, and any other email service.
Consistent tracking in emails
Enforce UTM conventions in emails and make them consistent with your other campaigns.
No manual search and replace
Quickly add UTM tracking to all URLs in emails. Every time, with no mistakes.
Chrome extension for easy tagging
Use ourChrome extensionand add UTM codes to your emails within your email tool.
Watch a short demo video and get a quick overview of the features
A comprehensive UTM link management solution
Used by global marketing teams of multi-billion dollar companies
Designed for UTM creation
Most services add UTM parameters as an afterthought. Terminus isdesigned from the ground up for UTM building.
It supports wide variety of requirements of our customers. We are confident that it can handle yours too.
Features overview
Enterprise-grade UTM parameters
A growing business needs a mature UTM management solution that can handle thousands of campaignsfor different business units, product categories, products, goals and more.
Terminus helps you define your disciplined UTM strategy.
Define UTM Conventions
Build Branded Short URLs
Terminus works with your custom domain to help you build branded short urls. Share nice looking URLson Twitter, Facebook and other social networks.
You can even enable HTTPS for your custom domainfor security and privacy of your visitors.
Learn more
Track Your Emails
Adding UTM tracking to your emails need not be painful. Easily track all your emailswith our email tracking builder. It's compatible with most email service providers includingMailchimp, AWeber, Constant Contact, Drip, etc.
Drilldown Reports
See the click reports within Terminus to see how your campaigns are doing. Drilldown to a specificcampaign, medium, or source to see what's working and what's not. Just share your short URLs as usual.There's nothing to install on your website.
Collaborate with your team
Give each member of your team the right level of access.You can also see who created a certain URL or campaign for auditing purposes.
Replace your UTM spreadsheets (Excel, Google Sheets) with Terminus
Curious what people are saying about Terminus?
Rich Rojas
SEO Specialist, Digital Marketing - The Humane Society of the United States
Juston Brommel, CMO, Founder
Terminus Solutions Reviews
Greg Harned
Founder - RevOps GlobalRudy Bachraty
Director, Social Media Marketing - Outdoor Sportsman GroupMichael Grubbs
Director of Content - MoblizedTerminus helps you and your team be consistent in UTM tracking
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Written by Bryan WadeCategory: Product Updates
As one of the largest and most powerful online professional networks, LinkedIn is a core pillar of many ABM strategies when it comes to delivering content to a company’s most important target accounts. Which is exactly why we integrated with LinkedIn Marketing Solutions back in 2018.
But, it’s 2021. ABM and how teams go-to-market has significantly evolved since we first introduced this integration. Which is exactly why we’re re-launching a next-generation integration with new and extended capabilities for mutual customers. And this time, it’s personal.
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We live in a world where our target audiences want to be reached in more personalized ways, with nothing short of incredible ad experiences. And, they want more options. The new and extended capabilities meet our mutual customers’ needs for larger lists, support for all LinkedIn ad types, and significantly improved match rates. Specifically:
Improved Account Matching and Targeting
Customers can now target larger lists of companies with an increased list size of 10,000 accounts. Terminus’ new matching algorithm also means users can significantly increase matching between Terminus accounts and companies on LinkedIn.
Campaign-Level Reporting
Customers will soon be able to view LinkedIn ad campaigns alongside other campaigns directly in Terminus, enabling users to measure their program results all in one place.
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Support For All LinkedIn Ad Types
The new integration means mutual customers can use all LinkedIn ad formats including Sponsored Content, video ads, Lead Gen Forms, and more. Customers can leverage the native tools within LinkedIn Campaign Manager using Terminus Account Lists.
As our customer Profisee put it: “The new Terminus integration with LinkedIn enables a real-time data exchange that is a game-changer for marketers that are looking to marry their account-based and demand generation strategies,” said Corrina Owens, Director of Marketing at Profisee. “This direct data integration tie accounts lists in Terminus with the most relevant content for our prospects where they consume it the most. “
We’re so excited about our continued work with LinkedIn Marketing Solutions and improving on the capabilities our customers need to first reach and then engage with the right accounts on LinkedIn’s powerful global network.
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Are you still with me? Good, because there’s more! We’re also rolling out exciting new product updates to our platform.
Our April Product Release Includes:

Terminus Platform API
Export your Advertising Spend and Engagement Data for reporting in other systems, such as BI Tools.
Pardot Integration for Chat
Sync Pardot Lists with Terminus Chat to drive data based plays. Automatically push engagement data back into Pardot.
Revenue Reporting for Chat
Show the influence of Chat on accounts that are currently in your sales pipeline (Pipeline Influenced); accounts that closed after having chat conversations (Closed Won Influenced); and number of meetings booked (someone was able to schedule a meeting with a rep – either through a bot or direct chat).
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To see our new LinkedIn integration in action register for our webinar on May 20. To get hands on with our latest platform updates, sign up for our April 29 April Product Release webinar, and read our full blog on the platform updates here.
